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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s an unfortunate truth for sites that have pushed the limits of spamming repeatedly for a long time. For example, sites with more than 500,000 pages indexed. I like using Screaming Frog for small to medium-size websites, and DeepCrawl for...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? All time estimates are averages based upon the usage of tools and for a site that is small to medium size. A few simple mini-deep dives at specific times throughout the year can...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in exchange for removing or editing unwanted material. Unfortunately, according to defamation attorney Aaron Minc, there is a flip side to this...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Keep sites up to date Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: What's more, the correlation values regarding...

  5. Last-Minute SEO - Here Come the Holidays!

    Mostly, though, people optimize their sites to Google’s algorithm first, then Bing and that is about it. Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Associations within niche (partner sites, mentions, celebrity writers) Look to Place Content on Sites With Clear Readership Levels. If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if...

  7. SEO Website Audits: Everything You Need to Know Part II

    They are NOT for: These types of audits are not for complex site issues or complex sites and definitely NOT for penalty issues. They are also not very helpful for sites with a large amount of pages or IT teams that can do much more than this audit...

  8. Evaluate Your Surrounding Community to Spark Fresh Ideas

    When you start to choose what brands beyond your competitors to take a peek at, you should consider looking at travel sites large and small. During the course of human events - well, at least when engaging your community - it becomes necessary from...

  9. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Early research on the sites to have benefitted from Panda 4.0 suggests that those...