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  1. Google to Fight Piracy by Modifying Search Algorithms

    The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted content. The move is likely to be a result of criticism received from the entertainment industry, which has argued that illegal...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) Have a small shop focusing on specialized services? The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.

  3. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s an unfortunate truth for sites that have pushed the limits of spamming repeatedly for a long time. For example, sites with more than 500,000 pages indexed. I like using Screaming Frog for small to medium-size websites, and DeepCrawl for...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? All time estimates are averages based upon the usage of tools and for a site that is small to medium size. A few simple mini-deep dives at specific times throughout the year can...

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in exchange for removing or editing unwanted material. Unfortunately, according to defamation attorney Aaron Minc, there is a flip side to this...

  7. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Keep sites up to date Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: What's more, the correlation values regarding...

  8. Last-Minute SEO - Here Come the Holidays!

    Mostly, though, people optimize their sites to Google’s algorithm first, then Bing and that is about it. Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google...

  9. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Associations within niche (partner sites, mentions, celebrity writers) Look to Place Content on Sites With Clear Readership Levels. If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if...