To learn how to add schema location markup check out Carrie Hill's step-by-step article. The forward path of mobile search, increased local search, the influence of Google+, as well as user reviews, makes Google+ Local an invaluable platform for...
Why can't we look at search marketing from the perspective of encouragement? Small Business Social Media: 3 Tips to Get Started The team that does this wrong writes boring content with keywords stuffed throughout with no expectation that anyone but...
There are three things a small business needs to think about when venturing into social media for the first time: If you're a small business, your successes are going to hinge on this person (or these people).
Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.
It's worth a try if you have the budget, small advertisers might want to just stick with text ads. Promoted Tweets are opportunities for you to have your tweet show at the top of a relevant search on Twitter.
Are you looking for ways to market your small business website with a limited budget? Search your niche or service plus forums to find ideas. They'll try to get you to spend money on an upgraded listing or some other search marketing options.
Now in its 11th year, the only major Search Marketing Conference and Expo in the Midwest will be packed with 70+ sessions covering PPC management, keyword research, Search Engine Optimization (SEO), social media, local, mobile, link building...
Small businesses need to weigh cost versus benefit with every decision. In previous SMB Search Marketing columns, I've probably only mentioned alternatives to Google PPC twice because Google enjoys the largest market share of general searchers and...
I'm not a huge proponent of having multiple Web sites, especially for small businesses. For search terms that are less competitive, it's possible to gain two organic spaces for your own domain by getting more than one page to rank for a query.
The paid version of Keyword Discovery is very robust, has many options that allow you to tailor to your specific needs, and saves each client as its own project so you can refer back to the numbers and run updated daily search reports every once...
There comes a time when every small business has to decide to expand and grow, or stay where they are and keep things simple. Know what portion of your search marketing you're looking to outsource. The most important piece in hiring an outside...
The beauty of search marketing is that every type of traffic generation gives you some control over who you send that message to. Most small businesses will craft an e-mail blast and build a page on their Web site talking about the special.
Carrie Hill will return with a new column in two weeks. Do you have Web analytics installed on your small business Web site? If you're selling dog treats, and 70 percent of the visitors that come from search terms that focus on "dog treats" leave...
I've been getting lots of questions from my small business network of folks about tracking, and the frustrations that come with setting up Google Analytics correctly. I, too, have felt that frustration, so this week I'm writing an open letter to...
I've heard from a lot of small business owners who think the Web site will market itself. Small business Web site owners should have Flash elements on their sites, such as footers or image slideshows, but building the whole site in Flash is a...
Squidoo is an AWESOME site for search engine results saturation. I do think this is a great place for establishing your expertise and you can write and optimize your guide to rank well for a variety of search terms.
Create a saved search using keywords related to your business, and then read through those updates once a day and offer suggestions and help to anyone who needs it. Many small business owners know that there's benefit to be had from social...
As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Setting up PPC Campaigns 101, Part 1 SEW EXPERTS: SEM 101 Are you...
Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. Yahoo Search Marketing plans on rolling out a form of demographic targeting sometime this month.
As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's search ad platform and content network.
