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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Increasing visibility in the search listings drives...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The data shows that there's a real power in business videos to help people make confident shopping decisions. The business benefits of using video to increase discovery, traffic, engagement and conversion are widely documented, but we were curious...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). What began as a passion project among small pockets of data-driven marketers has become the...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Bonney, the head of NASA's nascent Public Information Office made it his business that NASA's public affairs group did not act as pitchmen, but as reporters. Hire former journalists who are good writers and understand the news business.

  5. 4 Critical Elements of a Successful Content Marketing Team

    But your content marketing team must understand your market, your business, your positioning, and your goals well enough to do this. Business strategists should ideally have a background in marketing as well, to help translate between the general...