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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    SMBs should look for tools that will help segment customers for whom their business can provide a niche value. Tools like this have never been more affordable or more effective, said Gagnon, and small and medium-sized businesses (SMBs) that fail to...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. Two years later, referrals were the lifeline of the business, and clients were happy...

  3. Native Advertising for Small Business: The Missing Link?

    Native advertising is the missing link in a small business’s content marketing plan that can make it succeed. Small business doesn’t have a strategy in place. If Fortune 100 companies find marketing ROI difficult, small business owners must find it...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery.

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court of appeals basically ruled that Yelp would be in the clear if it wanted to and that's bad news for small business. Yelp is consulted almost exclusively in relation to a pending purchase, usually to be made within a week, and it gives a...

  6. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...

  7. SEO Website Audits: Everything You Need to Know Part II

    Small business owners can also benefit greatly from this type of audit, but they need to understand it is in an investment, not an expense. They are for: These types of audits are for small site owners, with small budgets, who cannot afford a more...