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Small Search

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  1. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And given that user behaviors are also changing with regard to how we use search...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube. Not to mention that users expect a video search engine to return relevant results for an artist's name, which YouTube can...

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. Traditionally, the value in search advertising has always been centered on increases in click-through...