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  1. How to Create a Social Media Friendly Landing Page

    A mobile friendly landing page isn't just about how it looks on a small screen. How does it function on small touch screens for people with normal fingers? We demonstrate every day that we can drive traffic from social media channels to brand sites...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Click the "Add" button in the "Firing Rules" section in the upper right corner of the screen. As of now, the tag doesn't know when to fire the event, so we'll need to add a rule via the "Firing Rules" section of the tag window (in the upper right...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Properties that you're trying to rank need to be designed first for mobile and then scaled up for the big screen. Hummingbird was just the very small visible tip of a very large iceberg as Google struggles to respond to the rapidly shifting...

  4. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    However, when she clicks on the floor plan to enlarge it, the screen goes blank. Many small and medium-sized businesses (SMBs) tend to dedicate resources to marketing initiatives that drive traffic to their website, yet are willing to devote little...