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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Users hate them, so be very careful when you trigger full-screen floating ads and how often you employ them per session. During some audits, I found myself extremely frustrated being forced to watch a full-screen ad (which I would never normally do...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    When you look at a mobile screen," said Gagnon, "how many results show? Tools like this have never been more affordable or more effective, said Gagnon, and small and medium-sized businesses (SMBs) that fail to utilize these tools can expect to see...

  3. How to Create a Social Media Friendly Landing Page

    A mobile friendly landing page isn't just about how it looks on a small screen. How does it function on small touch screens for people with normal fingers? We demonstrate every day that we can drive traffic from social media channels to brand sites...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Click the "Add" button in the "Firing Rules" section in the upper right corner of the screen. As of now, the tag doesn't know when to fire the event, so we'll need to add a rule via the "Firing Rules" section of the tag window (in the upper right...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Properties that you're trying to rank need to be designed first for mobile and then scaled up for the big screen. Hummingbird was just the very small visible tip of a very large iceberg as Google struggles to respond to the rapidly shifting...