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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Click the "Add" button in the "Firing Rules" section in the upper right corner of the screen. As of now, the tag doesn't know when to fire the event, so we'll need to add a rule via the "Firing Rules" section of the tag window (in the upper right...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Properties that you're trying to rank need to be designed first for mobile and then scaled up for the big screen. Hummingbird was just the very small visible tip of a very large iceberg as Google struggles to respond to the rapidly shifting...

  3. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    However, when she clicks on the floor plan to enlarge it, the screen goes blank. Many small and medium-sized businesses (SMBs) tend to dedicate resources to marketing initiatives that drive traffic to their website, yet are willing to devote little...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Create and track both micro (ie.opening a screen) and macro (ie.completing a purchase) conversions to better understand how customers and prospects interact with and move around within the app. He demonstrated that even small changes in bids can...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Optimize by detecting the mobile device (not just screen width). The big red dots are where the thumb would be ‐ notice the calls-to-action are far too small, which forces customers to pinch and scroll before selecting the links in the email.

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...