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  1. Responsive Design vs. Task-Oriented UX Design

    Oftentimes, designers employ a Mobile-First design approach to design the site so that it looks and interacts well on the phone, and then scale the design up for the tablet and desktop. About the only sites that scale well in a responsive design...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns. It's always best to test out a relationship with a few small projects, before moving...

  3. The Pros and Cons of Big Data Democratization

    And while some points may only resonate with enterprise-level organizations, digital marketers and analysts alike working at small and medium-sized businesses would be prudent to recognize the challenges and maturity milestones introduced with scale.

  4. What Does Google's Link Schemes Update Mean for Guest Posting?

    Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links" (quoted verbatim) My argument to kick the elephant out of the room is this – if you're doing guest posting the right way then you can't scale it up to an...

  5. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...