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Small Medium Sized Businesses

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  1. Know Your Platforms: AdWords vs. AdWords Express

    This option is ideal for small and medium-sized business owners who wear many hats – and working on their businesses’ advertising is an additional role that’s taking up time. Smart businesses know that in order to reach consumers these days, many...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. In fact, research from Google indicates 70 percent of mobile searchers...

  3. The Pros and Cons of Big Data Democratization

    And while some points may only resonate with enterprise-level organizations, digital marketers and analysts alike working at small and medium-sized businesses would be prudent to recognize the challenges and maturity milestones introduced with scale.

  4. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Our data and findings skew towards the behavior of larger advertisers, and may not reflect performance trends for small- or medium-sized businesses,” Marin said in its report. Seems basic enough, but there are still a lot businesses that don't have...

  5. Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

    For now, Lead Generation Cards are only available to Twitter’s managed advertising clients, with the promise of opening it up to small and medium-sized businesses soon. Select advertisers can now build their email marketing list right in Twitter.

  6. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices.

  7. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    They also often come with a price tag that many small to medium sized businesses can’t afford. For small to medium sized business owners, audit findings can help you focus on the core problems impacting your site, versus spinning your wheels.