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  1. Know Your Platforms: AdWords vs. AdWords Express

    This option is ideal for small and medium-sized business owners who wear many hats – and working on their businesses’ advertising is an additional role that’s taking up time. Smart businesses know that in order to reach consumers these days, many...

  2. How to Solicit Feedback from Prospects and Customers

    If we're lucky, these messages arrive via some private medium, like email, phone or help desk. Smart businesses look forward to negative feedback, both as a chance to make things right for the individual customer as well as to illuminate how to...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Video as a storytelling medium and as an instructional method for consumers will soon grow to be the norm. This is great feedback for small businesses that often shy away from producing video because they're worried they don't have the resources or...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. In fact, research from Google indicates 70 percent of mobile searchers...

  5. The Pros and Cons of Big Data Democratization

    And while some points may only resonate with enterprise-level organizations, digital marketers and analysts alike working at small and medium-sized businesses would be prudent to recognize the challenges and maturity milestones introduced with scale.

  6. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Our data and findings skew towards the behavior of larger advertisers, and may not reflect performance trends for small- or medium-sized businesses,” Marin said in its report. Seems basic enough, but there are still a lot businesses that don't have...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers...

  8. Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

    For now, Lead Generation Cards are only available to Twitter’s managed advertising clients, with the promise of opening it up to small and medium-sized businesses soon. Select advertisers can now build their email marketing list right in Twitter.