SEO News

Small Medium Businesses

  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Video as a storytelling medium and as an instructional method for consumers will soon grow to be the norm. This is great feedback for small businesses that often shy away from producing video because they're worried they don't have the resources or...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. In fact, research from Google indicates 70 percent of mobile searchers...

  3. The Pros and Cons of Big Data Democratization

    And while some points may only resonate with enterprise-level organizations, digital marketers and analysts alike working at small and medium-sized businesses would be prudent to recognize the challenges and maturity milestones introduced with scale.

  4. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Our data and findings skew towards the behavior of larger advertisers, and may not reflect performance trends for small- or medium-sized businesses,” Marin said in its report. Seems basic enough, but there are still a lot businesses that don't have...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers...

  6. Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

    For now, Lead Generation Cards are only available to Twitter’s managed advertising clients, with the promise of opening it up to small and medium-sized businesses soon. Select advertisers can now build their email marketing list right in Twitter.

  7. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices.

  8. Google Catalogs Design Tips: How to Best Showcase Your Products

    Annotation Size is Medium Dependent Many small businesses may not have the resources to order a complete redesign for the digital version of their catalog. While stuffing each available inch of the catalog page with product images and small text is...