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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Given the digital marketing industry's focus on...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. For example, if a customer is looking for a business account they should...

  3. The Pros and Cons of Big Data Democratization

    And while some points may only resonate with enterprise-level organizations, digital marketers and analysts alike working at small and medium-sized businesses would be prudent to recognize the challenges and maturity milestones introduced with scale.

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Basically, we look for good, creative marketers, who can come up with creative ideas across any medium, even if they've never worked in that medium before. We've hired people that we thought could do all of these digital marketing 'things' and they...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers...

  6. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    That's according to a new analysis of 500 small and medium business Google AdWords accounts. WordStream's study compared the performance of AdWords advertisers with static budgets over various lengths of time, and identified the top five high...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    For example, if you add another dimension that includes where people are coming from, with source / medium in Google Analytics, it gives you even more insight into bounce rate, and conversions and revenue, he said.

  8. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? Search Allows Customers to Easily Find Your Business on the Go In fact, 88 percent of people who search for local information with...