To learn how to add schema location markup check out Carrie Hill's step-by-step article. If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
Small Business Social Media: 3 Tips to Get Started Why can't we look at search marketing from the perspective of encouragement? So many industry blog posts focus on the negative (e.g.things You're Doing Wrong With Your Link Building" or "The 5...
There are three things a small business needs to think about when venturing into social media for the first time: If you're a small business, your successes are going to hinge on this person (or these people).
Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.
It's worth a try if you have the budget, small advertisers might want to just stick with text ads. I recently received an email blast advertising a shoe sale on a well-known shoe website. I didn’t think I needed new shoes (WHAT?
Are you looking for ways to market your small business website with a limited budget? Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote your site.
Many small business owners have older or outdated sites. It costs money to design a new site, and time to coordinate the construction, so a new site is generally far down the list of "things to do" for many small businesses.
Small businesses need to weigh cost versus benefit with every decision. That means for dollars and time. Spending time means spending money, especially if the time you spend takes you away from doing work, which also may mean hiring someone to do...
I'm not a huge proponent of having multiple Web sites, especially for small businesses. In marketing, saturating the market with your message ensures you're in front of as many eyeballs as possible. Whether it's buying ads during the Super Bowl or...
There are plenty of tools that a small business can and should use to make their limited time most productive in online marketing. Hopefully you find this list useful and get some new ideas for helping your small business SEM along.
There comes a time when every small business has to decide to expand and grow, or stay where they are and keep things simple. For most entrepreneurs, the goal is to grow and expand, and companies that rely on the Web for presence, and even sales...
Most small businesses will craft an e-mail blast and build a page on their Web site talking about the special. The other day in a meeting, I must have used the word "integrate" about 50 times. By the end, even I was sick of hearing it, but I stand...
Carrie Hill will return with a new column in two weeks. Do you have Web analytics installed on your small business Web site? How will you know how your Web site is performing if you aren't measuring the plethora of data available?
I've been getting lots of questions from my small business network of folks about tracking, and the frustrations that come with setting up Google Analytics correctly. I, too, have felt that frustration, so this week I'm writing an open letter to...
I've heard from a lot of small business owners who think the Web site will market itself. Small business Web site owners should have Flash elements on their sites, such as footers or image slideshows, but building the whole site in Flash is a...
As a small business owner, being aware and chipping away at the list by submitting to one a month or one a quarter is okay. Playing in your own neighborhood is an important part of directory and linkbuilding research.
Because there's a huge amount of "noise" on Twitter and a small amount of "signal" to be found, it's important to weed the signal out without reading every tweet thoroughly. Many small business owners know that there's benefit to be had from social...
As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Applying some small business common sense to the topic can bring you...
Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. Demographic targeting can be intimidating. The words bring to mind an army of mall survey...
As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's search ad platform and content network.
