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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court believes that Yelp is not sowing any permanent economic harm and that the owners of these businesses failed to provide sufficient evidence that tampering was even occurring. Legal writer Eric Goldman thinks there is still hope for...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Small and new businesses are going to be some of the biggest and the most-sought-after targets for financial institutes. My favorite example of this is how American Express targets entrepreneurs and small business owners through their online...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    These statistics confirm why many small businesses ask for SEO as their first online marketing product, they know this technique has worked for others. For these reasons, small businesses need to be guided by statistics and analytics.

  4. Yelp Sues Law Firm Over Supposedly Writing Fake Reviews

    According to the McMillan Law Group website, the judge "likened them to the Mafia extorting protection money from small businesses. The review site has also sued BuyYelpReview.com, a company that provided businesses with fake reviews.

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The audience is relatively small with an estimated 1 million businesses, 10.4 million monthly users, and 25 million users overall, but its specifically mobile and local nature gives Foursquare special importance as a search channel for brick and...