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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    There are plenty of options available to small and large businesses to begin displaying dynamic content. You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content makes this possible.

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Nearly all the respondents (96 percent) find videos helpful when making purchase decisions online – creating a significant opportunity for small businesses to capitalize by offering more video. This is great feedback for small businesses that often...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    For these reasons, small businesses need to be guided by statistics and analytics. Small businesses that are just starting online marketing distrust the newness and complexity of the Internet. These statistics confirm why many small businesses ask...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. In fact, research from Google indicates 70 percent of mobile searchers...

  6. 7 Content Marketing Tips to Recover From Google Penguin

    Like many other legitimate businesses with a similar fate, they had been misled about SEO practices. It's also easier to commit to something in the future than it is to act on it in the present, and small commitments loosen people up to the idea of...