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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Goldman remarks further: "Consumer review websites often try to sell services to businesses that are reviewed on their websites, which creates an implicit conflict of interest that can make businesses feel like they are being extorted.

  2. How to Solicit Feedback from Prospects and Customers

    Smart businesses look forward to negative feedback, both as a chance to make things right for the individual customer as well as to illuminate how to improve for the future. My wife and I are just waking up in a small bed and breakfast in Chimney...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Small and new businesses are going to be some of the biggest and the most-sought-after targets for financial institutes. My favorite example of this is how American Express targets entrepreneurs and small business owners through their online...

  4. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. Small Is Good For the majority of magazines, the small, regular ideas (such as things like "5...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Seemingly small situations like how YouTube is dealing these independent labels not only makes it harder to find content from artists we love on YouTube, but may be a gateway for Google to pressure other types of content creators and brands in...