Despite a large increase of numbers of users who are using the Internet to find local businesses when comparing numbers from 2011 to 2012, the startling fact is how small the actual usage of the Internet on a weekly or daily basis is.
They also sent out letters to 17 specialized search engines, ones that specialize in specific market areas of shopping, travel, and local businesses that also display advertising. Consumers may not as readily notice the labels when placed in the...
For example, you can get a Dun a service aimed at small businesses that gives them access to Yext and Yahoo listing and management services for $30 per month. They tend to target the larger end of the small business market (more than a few...
Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. We saw the need to provide an offering that helps small businesses...
His intentions are clearly good (i.e.wanting better search results for end-users), but is he pushing the costs of SEO out of reach for small businesses? The situation is untenable and the message for small businesses nearly impossible to understand.
But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third-party tool. Even if a small percentage of users test Twitter ads or tell others about Twitter advertising, it would be a...
Egobait can be a hard sell to clients because I find that some businesses are apprehensive of being positively or negatively associated with other people or brands. Chris Dyson: I've personally found egobait to be a great way for small clients or...
The location report in Google Analytics is really good for national and international businesses and even those who pick up visits from around the world without even trying. The location report in Google Analytics is good to look at, whether you're...
This will shake small businesses that have focused on a short-term fix – thin link building. Four groups of Canadian marketing professionals plan to attend the SES Toronto networking cocktail reception on Thursday, June 13 for a collaborative get...
Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Reason 6: Social Platforms Are Businesses How well the platform works for businesses and brands is secondary.
Seriously, for most businesses, trying to save as many links or questionable on site SEO practices as possible will doom you to a long slow process of trying to get clean in Google's eyes. If the raters pass the new algo, they then test it with a...
Verified pages belong to a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences,” the site notes in a blog post announcing the news.
This is a problem in and of itself, but an area often overlooked by both big and small businesses alike is that of owning their brands' street/nicknames online. One of the increasing risks for businesses is the "hijacking" of their brand name in...
It allows online businesses to make use of payment services without going through complex integration procedures. A recent Citibank public opinion survey found that the Chinese would use credit cards for big expensive household items, where in...
For now, Lead Generation Cards are only available to Twitter’s managed advertising clients, with the promise of opening it up to small and medium-sized businesses soon. Select advertisers can now build their email marketing list right in Twitter.
This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. Video is an excellent form of content marketing that is still under-utilized by small businesses.
Especially when you consider that, as the site continues to evolve, Pinterest is investing more resources to help businesses get the most from it. Avoid pixelated images and make sure the images aren't too big, too small, or too tall, and don't...
Starting and being a small business is a scary thing, especially with all the big businesses out there that you will likely have to compete with. Businesses both large and small in all sorts of different markets are taking advantage of all that...
Businesses that are just testing the waters in SEO usually choose a contract service as an entry point. On the upper range are businesses with greater needs working with full-service SEO agencies. Most businesses pay between $2,500 and $5,000 for a...
More SEO competition and lower budgets from many businesses is likely contributing to this shift. As for whether SEOs believe social media is an effective marketing channel for local, 55 percent of SEOs feel it works for some businesses, 25 percent...
