It's also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm. Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO.
A tiny percentage of business owners or professionals have the skill and savvy to do their own SEO. Even so, comprehensive SEO takes way more time than most business owners can afford. Nearly every business today must decide how much to spend on...
This website, like many small business websites, had not built up a lot of natural links. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. My client (the small business owner) explained the...
It’s important that business owners understand social is a broad communication medium in use by their customers. Ignoring these spaces can be seen by potential customers as a negative for your business, leading them to shop elsewhere.
For small to medium sized business owners, audit findings can help you focus on the core problems impacting your site, versus spinning your wheels. A local small business owner reached out to me last month explaining that the company’s website wasn...
In the wake of Panda and Penguin, many webmasters and small business owners have come to realize that great content is an important foundation of an effective online marketing strategy. This can be a great way to build relationships, expand your...
Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales, conversions such as downloads, bounce rate – revenue and return.
While this would certainly be easier to implement than any of the existing microformats, I’m still skeptical that most business owners with websites would be able to create the file correctly and know how to add it to the root directory of their...
With such a strong emphasis on specific SEO mechanics and tactics, it’s easy for small business owners to lose the forest for the trees. With an intense focus on the mechanics of SEO, small business often lacks discipline when evaluating the...
Maybe you meet someone at a restaurant and give him a business card with your URL on it, then he includes you in his weekly roundup of local businesses. Legitimate Business Links These are your links on sites like your local city business listings...
Unfortunately, it seems the small business owners featured in the piece don’t truly understand why their search rankings fell. The solution isn’t removing bad links, as the small business owners featured in the WSJ think.
They know they should be more active online but need time to actually run their business. Odden shared the example of a medium-sized business site with thousands of pages, with a simple SEO error of duplicate title tags.
The goal of this post is to arm business owners with the tools necessary to understand what may have been triggered the drop in Google and how to avoid the same issue coming back to bite you in the future.
But what does that mean to the small- to medium-sized business owner? Hang out on other websites: Business owners who want a successful website should be spending about five times more time on other websites than they do on their own.
Unfortunately, assumptions, strategies and tactics change so rapidly in our industry that it’s hard for most small business owners to keep up, let alone try to research all the current news and advice that floods the blogosphere.
Small business owners already live on the edge, often with large debt and little margin for error. The same lesson applies for small business owners who aren’t actively involved in associations, writing guest blog posts, and regularly talking in...
A lot of small business owners know they should be in the space but are unsure of the potential ROI. Coming up with new content for Facebook is one of the biggest struggles for local business owners and the number one reason they tell me they...
SEO experts are happy to tell small business owners how to improve their visibility on the web. But it’s equally important to listen to small business owners, especially of the brick-and-mortar variety, to understand how they’ve been able to evolve...
I have worked for a major label and also as a musician and band promoter and I know exactly how the entertainment business screws artists, suppresses product, bungles distribution and promotion and basically is actually bad for musicians and artists.
Imagine a scenario in the physical world where a large company – let's say Walmart – bought 65 percent of the land in a town, rented out retail space to businesses, but then removed all signs and yellow page entries for any business that competed...
