SEO News

Small Business Web Marketing Search Carrie Hill

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  1. So I Have this Web Site...

    I've heard from a lot of small business owners who think the Web site will market itself. Small business Web site owners should have Flash elements on their sites, such as footers or image slideshows, but building the whole site in Flash is a...

  2. Better Targeting = Better Leads -- Demographics for SMBs

    Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. Many banner advertising opportunities and targeted Web site ads are available, if you have a...

  3. Marketing your SMB with Time & Elbow Grease

    One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. I'm guilty of it -- I get tunnel vision on my own Web sites and my client's Web sites and forget to look at what our competitors...

  4. Users and Search Engines Want the Same Things

    Let's focus on two major "points of light" to consider when you're building or overhauling your small-business Web site to be both search- and user-friendly. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre...

  5. SEW Experts: Users and Search Engines Want the Same Things

    In today's small business search engine marketing column, "Users and Search Engines Want the Same Things," Carrie Hill explains that, while those are two very different things, you can often serve both audiences by being smart with your Web site...

  6. SEW/ClickZ Authors Among SEMMYs Finalists

    Design Best Practices for Your Small Business Web Site, Carrie Hill, Search Engine Watch The finalists have been announced in the Second Annual SEMMYs Awards recognizing the best blog posts in search marketing, social media and related areas.

  7. Testing Your Online Business Plan

    I've seen business plans that included high-color artist renderings and flashy Web sites; I've seen them scribbled on the back of napkins. There are definitely other ways to get started with an online business that is dependent upon search to succeed.

  8. SEW Experts: Testing Your Online Business Plan

    In today's small business search engine marketing column, "Testing Your Online Business Plan," Carrie Hill advises you to create a business plan, and test viability of that plan before you spend any money on marketing and development.

  9. E-mail Marketing Tips for Small Business

    Bring the e-mail marketing campaign you've spent time carefully crafting onto your Web site. Take care of them by keeping them up to date on what's happening with your business, and they'll take care of you by becoming good friends, great customers...

  10. 25 Design Best Practices for Your Small Business Web Site

    Where do you start after your business plan is worked out and you're secure in what you're going to place on your Web site? Graphics-heavy Web sites with little (or no) text can make it hard for a search engines to determine the relevancy of your...

  11. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories. Do some reading, and find a forum like the Search Engine Watch Forums to help...

  12. Building it Better -- Small Business Site Architecture

    If you're thinking about designing or redesigning your small business Web site, get organized before you start. Web sites with solid architecture can have stronger search results. For our catering client, weddings and wedding catering encompasses a...