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Small Business Web Carrie Hill

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  1. So I Have this Web Site...

    I've heard from a lot of small business owners who think the Web site will market itself. Small business Web site owners should have Flash elements on their sites, such as footers or image slideshows, but building the whole site in Flash is a...

  2. My "Must Have" List of Directories

    As a small business owner, being aware and chipping away at the list by submitting to one a month or one a quarter is okay. I'm a huge proponent of submitting yourself to directories that are directly related to your business.

  3. Better Targeting = Better Leads -- Demographics for SMBs

    Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. Many banner advertising opportunities and targeted Web site ads are available, if you have a...

  4. Marketing your SMB with Time & Elbow Grease

    One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. I'm guilty of it -- I get tunnel vision on my own Web sites and my client's Web sites and forget to look at what our competitors...

  5. Users and Search Engines Want the Same Things

    Let's focus on two major "points of light" to consider when you're building or overhauling your small-business Web site to be both search- and user-friendly. As small business owners, we don't have time to buy one tire at a time.

  6. SEW Experts: Users and Search Engines Want the Same Things

    In today's small business search engine marketing column, "Users and Search Engines Want the Same Things," Carrie Hill explains that, while those are two very different things, you can often serve both audiences by being smart with your Web site...

  7. SEW/ClickZ Authors Among SEMMYs Finalists

    Design Best Practices for Your Small Business Web Site, Carrie Hill, Search Engine Watch The finalists have been announced in the Second Annual SEMMYs Awards recognizing the best blog posts in search marketing, social media and related areas.

  8. Testing Your Online Business Plan

    I've seen business plans that included high-color artist renderings and flashy Web sites; I've seen them scribbled on the back of napkins. Any new business has some serious expenditures to get moving.

  9. SEW Experts: Testing Your Online Business Plan

    In today's small business search engine marketing column, "Testing Your Online Business Plan," Carrie Hill advises you to create a business plan, and test viability of that plan before you spend any money on marketing and development.

  10. E-mail Marketing Tips for Small Business

    Take care of them by keeping them up to date on what's happening with your business, and they'll take care of you by becoming good friends, great customers, and excellent marketers. Too much more is bothersome, unless you have the business that...

  11. The Small Business Guide to Choosing Keyword Phrases

    That's a great subject to drill down into, so let's go over some best practices for choosing good keywords to utilize when optimizing your small business Web site. One thing we need to clarify: small business doesn't necessarily mean "small site.

  12. 25 Design Best Practices for Your Small Business Web Site

    Where do you start after your business plan is worked out and you're secure in what you're going to place on your Web site? Physical address and phone number in text form on every page is a great way to associate your storefront or service business...