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Small Business Smbs

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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    SMBs should look for tools that will help segment customers for whom their business can provide a niche value. Tools like this have never been more affordable or more effective, said Gagnon, and small and medium-sized businesses (SMBs) that fail to...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    SMBs. SMBs are often clearer about their topics and audience but have a more difficult time actually executing on content creation. They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Only 3 percent of SMBs say PPC is effective, and many don't understand the difference between traditional search ads and remarketing ads. While SEO firms struggle to explain complex topics such as nofollowing links, editorial appropriateness...

  4. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? So, when the primary goal is customer acquisition, SMBs should focus on search, not social.

  5. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Accountability is something that is near and dear to most of the writers here on Search Engine Watch because we realize that as an industry, it's our duty to not only address all of the current search marketing and SEO issues for do-it-yourselfers...