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  1. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. On the corporate or agency side, the following descriptions can serve as food for thought in terms...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. If there's a particular skill they're weak at – SEO, PPC, social...

  3. The Search Agency Launches Local Search Campaign Management Platform

    Traditional search agency services were developed for large clients and are service-intensive, The Search Agency says. Through The Search Agency, you will be able to focus down on local parameters, and be able to do it with preconfigured terms and...

  4. ROPE: 4 Essentials for Global Integrated Digital Marketing

    This person will likely be supported by at least one agency, given today’s typical digital climate. Although it may seem self-serving since I work at an agency, but I do strongly believe in the collaborative value that an agency plus in-house team...