SEO News

Small Business Services Owners

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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. But what about a small business owner or a multi-location brand...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Goldman remarks further: "Consumer review websites often try to sell services to businesses that are reviewed on their websites, which creates an implicit conflict of interest that can make businesses feel like they are being extorted.

  3. 7 Reasons Your Blog Sucks & How to Fix It

    All too often, small business or startup owners try to wear every hat; they’re the founder, CEO, webmaster, head of accounts receivable, and the company blogger. If you do need to promote yourself, leverage research and persuasive data to make a...

  4. Google Penguin Got You Down? Work on Customer Service

    As many small business owners know, income comes from many sources. Nine out of 10 unhappy customers will look to a competitor to replace the services. It follows logically that the period directly after an algorithm update is an excellent time for...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    And as part of that campaign, the company decided to build links to my client's website to "increase the visibility" of his services. That company was helping promote some of my client's services and ended up launching a campaign in the fall of 2012.

  6. ROPE: 4 Essentials for Global Integrated Digital Marketing

    For example a single product set for a retail organization or a single Business Lines’ product suite for financial services, such as retirement accounts. A strategy of going with one business line or category, selected by country and its potential...