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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and most KPIs that matter to marketers and business owners. LeadPages is a provider of landing page templates of all varieties: you can pick up sales pages...

  2. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    If the intention of your landing page is to sell your product then you need to write copy that will do that for you; your content should be your sales assistant. You can employ a content marketing agency or become a content marketer yourself, and...

  3. How to Run Foreign Language PPC Campaigns

    With a little forethought and planning however, it can help you increase sales and tap into whole new foreign markets. To open a Baidu PPC account, for example, you will need a local presence with a Chinese domain website and a valid business...

  4. Really Google? Penalizing Good Sites To Get Some Bad Ones

    I do a lot of in-house agency sales which are US geotargeted only. Cult of Mac is an independently owned small business. It's really inconsistent, and it's a big problem for my business.and Chuck Criss, the editor of Olive Drab, a military-focused...

  5. Performance Management for SEO Teams

    Good sales people, those with solid math abilities, and artists can all be taught the optimization process -- but creativity cannot. The goals and expectations for a technical strategist should be to "think multilingual," communicating both...