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  1. Local Search 101, Part 1

    For more info see "Site Structure 101" or Search Engine Watch's Search Engine Optimization section. Google's Local Business Center. For each business listing, make sure that your information is complete and correct and that it uses the same...

  2. SES Awards Finalists Announced

    Most Innovative Use of Search Engine Optimization Microsoft Small Business Center (iProspect) US Small Business Administration-Business Gateway Initiative Best Business-to-Business Search Marketing Campaign

  3. Press Releases and Search Engine Optimization

    Even though many continue to issue press releases, few have made adjustments to their efforts to include press release optimization for the digital community and to further their interactive marketing -- and specifically SEO -- efforts.

  4. Search Headlines & Links: April 1, 2008

    SEW Experts: Small Business SEM Takeaways from SES NYSearch Engine Strategies New York had something for everyone, including tips for small business marketers. Digital Marketing Optimization: Conversion, ClickZ Experts