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  1. How to Run Foreign Language PPC Campaigns

    There's an art to effective PPC copywriting but what works in one country might not in another. To open a Baidu PPC account, for example, you will need a local presence with a Chinese domain website and a valid business certificate issued by the...

  2. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Employ a variety of headline copywriting tips to entice readers and ensure the title makes sense outside of your website's context. Balance priorities accordingly based on your business goals and optimal user experience.

  3. Performance Management for SEO Teams

    We're fortunate to have very talented writers on our team from a variety of copywriting backgrounds. The goals and expectations for a technical strategist should be to "think multilingual," communicating both business and IT goals and challenges.

  4. Is There Such a Thing as the Perfect SEO?

    What makes a successful technical SEO isn't always the same talent as what makes someone successful at PR, copywriting, and marketing strategies. Companies need to make sure that the person has the finesse, position, and rapport to interact with...

  5. SearchDay | Launch Google Freedom Now

    Making the Most of Search Engine Copywriting LITTLE BIZ Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver what you promised.