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  1. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    And no doubt each person brings their own personality and moral values into the business of marketing. Not every social network is going to help your business or your customers. Because you won't magically know what works and what doesn't for your...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Bonney, the head of NASA's nascent Public Information Office made it his business that NASA's public affairs group did not act as pitchmen, but as reporters. Hire former journalists who are good writers and understand the news business.

  3. 4 Critical Elements of a Successful Content Marketing Team

    There are a number of different specialties, from understanding the business, to writing and SEO, which are integral to success. Strategists working on content campaigns come in two flavors – content strategists and business strategists.

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    That's precisely what Dinesh Agarwal did when, on Reddit, he asked if there were any small SEO tools people wanted to see built and have free access to. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal...

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best. However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due...

  6. 7 Content Marketing Tips to Recover From Google Penguin

    If the links you build aren't doing any of that, they certainly aren't valuable for immediate business purposes, and they most likely won't be valuable as long-term sources of SEO value. It only took a few months for them to be ranked as one of the...