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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Two years later, referrals were the lifeline of the business, and clients were happy with their websites. Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery.

  3. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. This is how people write naturally to add value to the story, so think about the readers and what they want to see...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    The Small Business Guide to Conversion Rate Optimisation (Simply Business) This Simply Business resource presents a step-by-step guide to CRO in unique fashion. What's more, the case studies listed can be filtered by the business's industry and the...

  6. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Business2Community: Their posts are almost always further re-published on Yahoo Small Business, Monster.com, and many more. BizSugar: their top performing posts are featured on Small Business Trends. AllBusiness: They further syndicate content on...