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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on...

  2. Local Search: Where's the Love?

    But could tough times push many of these SMBs over the fence, to finally check out this SEM thing that everyone's been talking about? Though overall ad spending is falling, economic factors could bode well for online local search as small to medium...

  3. SES Awards Finalists Announced

    Search Engine Strategies today named 43 search engine marketers as finalists for the SEM conference's first annual SES Awards. Kenshoo Search - SEM Platform (Kenshoo Ltd) Best SEM Technology Platform for SMBs

  4. SearchDay: Awesome Ad Groups: Small is Good

    Look Out PageRank, There's a New Algorithm in Town SEM CROSSFIRE Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns.

  5. Search Headlines & Links: April 1, 2008

    SEW Experts: Small Business SEM Takeaways from SES NYSearch Engine Strategies New York had something for everyone, including tips for small business marketers. ChaCha Refocuses Business Model on Mobile Text SearchChaCha is refocusing its business...

  6. Google Map Business Categories, Unraveling the Black Box

    Landing your business in the appropriate Google Maps business category has always been something of a mystery for SEM professionals and small business owner alike. In previous articles, which deserve attention in themselves, research indicates...

  7. Microsoft Adds More Tools for Search Marketers

    Web Analytics Tips for SEM, Search Marketing Gurus Anything they do using Microsoft products is very smart, and can put Google in its place," said Frank Watson, SEM director for Forex Capital Markets.adCenter has been simple to use, and offers...