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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  3. The Search Agency Launches Local Search Campaign Management Platform

    The idea is to let these kinds of companies offer more affordable SEM services to smaller marketers. They may have thousands or hundreds of thousands of small business clients, and up to now have not been able to provide a quality service," says...

  4. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    In SEM, as it is in blackjack, it is possible to make all the right decisions based on the data, yet still not have the most desired outcome. As with any SEM efforts, they tested ideas, saw what worked and continued to implement further those that...

  5. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Being so heavily involved with SEO and SEM, I’m always interested in learning how people outside the industry view paid search. During my first presentation last spring, I covered a quick overview of SEM, including how Google generates 96 percent...

  6. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild West with a lot of opportunity. SEM analysts won’t be as much of a commodity as before, and will command...