SEO News

Small Business Sem Carrie Hill

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  1. SearchDay | Setting Expectations for SEO

    As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Setting up PPC Campaigns 101, Part 1 SEW EXPERTS: SEM 101 Are you...

  2. Users and Search Engines Want the Same Things

    I say this a lot – and it still isn't necessarily a widespread notion outside the SEM industry: As small business owners, we don't have time to buy one tire at a time. Let's focus on two major "points of light" to consider when you're building or...

  3. Testing Your Online Business Plan

    I also get e-mails from a lot of folks who are disillusioned with SEM. I've seen business plans that included high-color artist renderings and flashy Web sites; I've seen them scribbled on the back of napkins.

  4. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    Keyword research is the foundation of good SEM. SEM is an ongoing process that requires art and science -- invest the time to do it the right way. In doing a wide variety research into what is and isn't working for a small business Web site, I find...

  5. Where's The ROI?

    Get some help from a reputable SEM firm, test the waters, and learn how to use the analytics program best suited to your needs and business. Just like the car repair industry has good guys and bad guys, so does SEM.

  6. SEW Experts: The Geometry of SEM -- What's your Angle?

    Carrie Hill shows how an angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure. In today's small business search engine marketing column, "The Geometry of SEM -- What's your Angle?

  7. SEW Experts: SEM Success In 10 Minutes A Day

    In today's small business SEM column, "SEM Success In 10 Minutes A Day," Carrie Hill gives you 10 search marketing tips that take just 10 minutes a day or less. If you're a small business owner, it can be difficult to juggle your responsibilities.

  8. SEM Success In 10 Minutes A Day

    Small Business SEM -- Matt McGee is one of my favorites, and he really knows how to break things down for the smallest of businesses. The best way to learn or stimulate experimentation in SEM is to read.

  9. SEW Experts: Why Links are Like Shoes

    In today's small business SEM column, "Why Links are Like Shoes," Carrie Bradshaw, I mean, Carrie Hill indulges the fashionistas among us with a catwalk of links - and how to make them part of your wardrobe.

  10. The Big Picture -- Well-Rounded SEM for SMBs, Part 2

    Images and video are two severely underutilized segments for small business online marketing. No, it's not for every type of business. It all depends on what type of business you have. Thinking outside of normal "old school" marketing practices is...

  11. The Big Picture - Well-Rounded SEM for SMBs, Part 1

    Looking back over the last year of writing for Search Engine Watch we covered a wide range of search tips for small business owners. I don't pretend to know everything about every facet of operating a small business – either online or offline.