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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  2. Google Penguin Got You Down? Work on Customer Service

    Investments in training and staff, guided by research, will help retain more customers and decrease the relative importance of SEM during difficult times. Small business needs to invest in documentation and training to make certain staff can...

  3. The Search Agency Launches Local Search Campaign Management Platform

    The idea is to let these kinds of companies offer more affordable SEM services to smaller marketers. They may have thousands or hundreds of thousands of small business clients, and up to now have not been able to provide a quality service," says...

  4. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    In SEM, as it is in blackjack, it is possible to make all the right decisions based on the data, yet still not have the most desired outcome. As with any SEM efforts, they tested ideas, saw what worked and continued to implement further those that...

  5. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Being so heavily involved with SEO and SEM, I’m always interested in learning how people outside the industry view paid search. My presentation covered a number of important topics, including how writing is used across various digital marketing...

  6. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild West with a lot of opportunity. SEM analysts won’t be as much of a commodity as before, and will command...

  7. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    Have you turned down, dodged, or missed an account review meeting with your SEM provider in the last three months? Here are six reasons to stay with your current SEM provider, even when frustrations are high and the value proposition is in question.