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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    In practice, Public Information Office staff worked as reporters within the agency, seeking out newsworthy information from NASA technical personnel and processing it into a form useful to the press. Among those Bonney enlisted during the early...

  2. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. On the corporate or agency side, the following descriptions can serve as food for thought in terms...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. We see far too many people want to get into social media, but have...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry...

  5. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    As it turns out, the business owner hired an agency to help with SEO and they began a linkbuilding campaign. The third represents an all-too-common example of a company not understanding what its SEO agency was doing, and was blindsided by a...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO Content and context rich pages, alongside paid search optimization, will be...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I should disclose that SES San Francisco is a client of my agency. The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals; This will be the first time that this many Meetup...