A lot of marketers wonder whether they should post videos on Pinterest. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social...
Facebook tests larger photos and icons to increase the prominence of links – Inside FacebookNew link format test features bigger photos, no headline/summary, and domain-specific icons in bottom right corner of a post.
Mary Monserrat-Howlett of nvi contributed to this post. If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. A structured citation is a mention of your business' NAP...
Clients just love to write “As featured in .on their website, whether its the Washington Post, Inc. However, we also post the press releases to PRweb or PRnewswire to get the added Internet news site exposure (i.e.
Please post them in the comments, and I'll be sure to respond. If you found this post helpful, please share it! Unless you're in a very small business, don't take on trying to "do social media" for all aspects of the organization.
You could write a post about the business and the artwork, just an overview, and you could then write a post about the business owner, then one about the artist. You easily could have planned and created a post to publish at midnight on Dec.about...
Now actually managing a global SEO is campaign is a whole post or two in itself as you look for variance and differences across local nuisances, translation, search engine types, and global law. Success and value based metrics: This is every metric...
SEO professionals, small business owners, and even so-called digital marketing consultants all have a lot of excuses about why they aren’t testing. If you get stuck on inspiration for what to test, check out this post on using reference cases to...
The rel=author tags are what causes an author's photo to appear in Google’s search results, next to a listing for a blog post they write. I only wish that Google would devote more resources to this exact issue; asking any small business to...
Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.
Practical Post-Penguin Marketing Ideas for Small Business In a post-Panda and Penguin landscape, sites need to be better than that. However, as more players with deep pockets and vast resources enter the online travel space, the increased...
A post earlier this week, “SEO, Why You Are Doing it Wrong,” attempted to educate SMB owners about search engine optimization and Google rankings by examining one business who engaged in spammy tactics and was impacted by Penguin.
As mentioned throughout this post, making sure you are getting an influx of quality traffic is important. The network actually contains some high quality sites such as New York Post, ESPN, NFL, NCAA, Fox News and CNN.
But this is inaccessible to small business owners who really ask questions such as, “Hey, does Panda mean that Google is finally going to get me for that guy I hired last year to spin articles and post them to 2,000 article sites?
The range of answers just within this post, let alone everywhere else, leave me wondering if we ever really understood what SEO was in the first place. And the SEO debate has been eating my braaaaain since Andy Betts published his beautiful monster...
Fishkin foresees a mainstream backlash against Google’s increasingly aggressive ad placement on SERPs in his 8 Predictions for SEO in 2012 post (see #5). Google's landing page quality score generates a double bind for the average small business.
Post it in the comments! Aaron Durand tweeted a link to his blog post offering a free burrito to anyone who spent more than $50 at the bookstore in Portland, shelling out from his own pocket to make good on the offer.
Rand Fishkin provided a tremendous value when, in 2007, he wrote a quality post on pricing SEO. Due to the length of this post, I can’t get into them all. We may need to put a lot of resources into a project that would cost quite a bit of money and...
For details, see update at bottom of post. Her plan for Facebook includes giving small business owners an advertising credit to try out Facebook advertising. In a USA Today interview, Sandberg called her dream “simple”: “I think every small...
GJ: In a post on the YouTube Blog last October, you said that Promoted Videos had generated almost 100,000 views on your YouTube channel and more than 15 million impressions of your brand name – all at “the most competitive cost-per-click you will...
