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Small Business Owner

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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    It's a high-leverage activity, even for the business owner. I think it's up to each retailer to realize that they're in business to make money. The problem with that one is that that's going to continue being a problem for your business if you don...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    My client (the small business owner) explained the situation to the vice president in detail, while I explained more about Penguin, unnatural links, etc. So I called the business owner back and asked him to run through an exercise for me.

  3. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    A local small business owner reached out to me last month explaining that the company’s website wasn't performing well. Instead of using QuickTime, the business owner could be embedding their own Flash video player, their YouTube videos, a hero...

  4. Social PR Tips to Get Fit for 2013 Digital Marketing

    The traditional business model is changing thanks to social media communities and social conversations. Small businesses all the way to the enterprise level should think entrepreneurial,” Copyblogger CEO Brian Clark shared at BlueGlassX 2012.

  5. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. Companies will create truly accountable business goals that can be integrated...

  6. From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy

    One of the most important factors for any online business. It starts out small and then builds up over time. To answer that question, we asked Fraser Cain, owner of Universe Today. Growth. Increasing relevant traffic often correlates with an...

  7. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    You see, whether Facebook bites the dust in 6 months or 10 years, it should be irrelevant to you as a marketer or business owner. Increasingly, people are genuinely interested in getting their business involved in social media but they're afraid...

  8. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Can a Small Business Ever Survive Using Bleach White Hat SEO? Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from...