It's a high-leverage activity, even for the business owner. I think it's up to each retailer to realize that they're in business to make money. The problem with that one is that that's going to continue being a problem for your business if you don...
My client (the small business owner) explained the situation to the vice president in detail, while I explained more about Penguin, unnatural links, etc. So I called the business owner back and asked him to run through an exercise for me.
But to the average small business owner these constant changes are mystifying or even maddening. Faced with the realization that SEO has the strongest ROI, small business marketers often come to the conclusion that they just need to do SEO faster.
If you're trying to monitor thousands of keywords then yes, of course you do, but if you're a small business owner interested in a few top terms, a simple spreadsheet and some daily manual glances at the SERPs is all you need.
A local small business owner reached out to me last month explaining that the company’s website wasn't performing well. Instead of using QuickTime, the business owner could be embedding their own Flash video player, their YouTube videos, a hero...
Create content on your site that showcases each business owner, details about the business, and the artwork featured. You could write a post about the business and the artwork, just an overview, and you could then write a post about the business...
This may be a small business owner or they just have way too many accounts to work on. The Small Business Owner The Small Business Owner knows he needs to be appearing where his customer searches, thinks he is pretty tech savvy because he has the...
The traditional business model is changing thanks to social media communities and social conversations. Small businesses all the way to the enterprise level should think entrepreneurial,” Copyblogger CEO Brian Clark shared at BlueGlassX 2012.
A negative response from an owner to a negative review will leave potential customers with an equally negative first impression of you and your business. This means adding complete information about your business, including photos and videos, and...
SEO professionals, small business owners, and even so-called digital marketing consultants all have a lot of excuses about why they aren’t testing. Yes, this probably all sounds pretty technical for the average website owner.
However, the white elephant in the room is the group of con men who put up SEO placards, print SEO business cards, pretend to be an SEO practitioner, and take money from unsuspecting clients, who like children playing house pretend to be what they...
In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. Companies will create truly accountable business goals that can be integrated...
A small business owner may be comparing a standalone SEO proposal with an integrated online presence pitch that includes SEO, PPC, social media, and local map optimization. So how does a small business owner know a good SEM proposal from a bad one?
But what about your average small business owner or, as I like to say, what about my mom? I'd contact the local universities and let them know that I was open for business and that students could get a 10 percent discount on a two night stay when...
As a small business owner myself, I know that’s hard to do…but, often, it’s the right thing to do. Let’s all do our part by walking away from business that we shouldn’t take. Not yet. I've been involved in search engine optimization since March 2003.
Lots of friendships and business relationships are formed from a simple bold "hi. Link to your site on your business cards that you will naturally give out at industry events. Sponsor a meetup or dinner where you invite your closest business...
One of the most important factors for any online business. It starts out small and then builds up over time. To answer that question, we asked Fraser Cain, owner of Universe Today. Growth. Increasing relevant traffic often correlates with an...
You see, whether Facebook bites the dust in 6 months or 10 years, it should be irrelevant to you as a marketer or business owner. Increasingly, people are genuinely interested in getting their business involved in social media but they're afraid...
Can a Small Business Ever Survive Using Bleach White Hat SEO? Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from...
If you’re a small business owner who is relying on Google for a living, it’s now much harder to avoid shortcuts. Unfortunately, it seems the small business owners featured in the piece don’t truly understand why their search rankings fell.
