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Small Business Owner

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  1. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    What does this mean to the average business owner, marketer, or SEO? However, data will be equally important to those seeking to grow the small business or medium enterprise. Big Data Means Business According to Cisco, consumer online traffic (vs...

  2. Protecting Your Online Brand – Don’t Forget Your Nicknames

    In addition, BMW cars and motorcycles are commonly referred to as "beemers" or "beemas" in conversation and in business. While online marketing is still a major tool for bringing new customers into your sales funnel, many business transactions are...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    It's a high-leverage activity, even for the business owner. I think it's up to each retailer to realize that they're in business to make money. The problem with that one is that that's going to continue being a problem for your business if you don...

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    My client (the small business owner) explained the situation to the vice president in detail, while I explained more about Penguin, unnatural links, etc. So I called the business owner back and asked him to run through an exercise for me.

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    A local small business owner reached out to me last month explaining that the company’s website wasn't performing well. Instead of using QuickTime, the business owner could be embedding their own Flash video player, their YouTube videos, a hero...

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    The traditional business model is changing thanks to social media communities and social conversations. Small businesses all the way to the enterprise level should think entrepreneurial,” Copyblogger CEO Brian Clark shared at BlueGlassX 2012.

  7. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. Companies will create truly accountable business goals that can be integrated...