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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. Targeted marketing offering a service that adds value can be very...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. This same process must be done on your clients and here is a post I wrote about using competitive intelligence tools to...

  3. Native Advertising for Small Business: The Missing Link?

    Native advertising is the missing link in a small business’s content marketing plan that can make it succeed. If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible.

  4. Last-Minute SEO - Here Come the Holidays!

    If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic you need. Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. They've simply made it a community where people share advice and post valuable and...

  6. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Simply scroll down the editable blog post and click on the Advanced options where you'll see the canonical link field for input of the blog URL. As a standard practice, try and use appropriate internal links in your blog content so that when a...