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Small Business Marketing Post Click

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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    After running the campaign for two weeks, he pulls the following information from directly from Facebook and begins his post-launch analysis. Post-Download Revenue:In the initial example, Segment 1 appeared more cost effective than Segment 2 using...

  2. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.