As small business owners move through the here we go again feelings to actually decide what to do in response to Penguin 2013, sorting out the truth is paramount. The arrival of Penguin 2013 has many small business owners scared and confused.
It's also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm. Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO.
A tiny percentage of business owners or professionals have the skill and savvy to do their own SEO. Even so, comprehensive SEO takes way more time than most business owners can afford. Nearly every business today must decide how much to spend on...
You Tube is the second largest site where searches are conducted and just crossed the threshold of having over 1 billion users and offers a world of opportunity for marketing a small business. Video can be one of the easiest and most influential...
And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had used YouTube to build a multi-million dollar business.
Small business that are growing fast, like the INC 500, should definitely upgrade their newsrooms. First, I'd hold a brown bag lunch and invite somebody from both groups to explain why collaboration and cooperation between the departments will...
While small business owners are often the most knowledgeable in their fields due immense practical experience, the lack of strong on-site SEO means their websites often under-perform. For small business owners, the discussion is much more practical...
It’s important that business owners understand social is a broad communication medium in use by their customers. Ignoring these spaces can be seen by potential customers as a negative for your business, leading them to shop elsewhere.
In the wake of Panda and Penguin, many webmasters and small business owners have come to realize that great content is an important foundation of an effective online marketing strategy. More than ever, SEO professionals need to get creative to do...
This includes business owners and management, as well. As much as we wish the world could stop for a moment so we could collect our thoughts, business marches on. American Apparel is just one of several companies that committed online marketing...
Marketers have a variety of targeting options to use to connect with LinkedIn’s 175 million members, including 7.9 million business decision-makers, 1.3 million small business owners and 4.2 million corporate executives.
A strategy of going with one business line or category, selected by country and its potential ROI or other performance story. For example a single product set for a retail organization or a single Business Lines’ product suite for financial...
Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales, conversions such as downloads, bounce rate – revenue and return.
Where once business owners and marketers had to consider whether it was worth the hassle of managing both a Bing paid campaign (for the significantly lower traffic they yield over Google) and also make the same call on managing a Yahoo paid...
Most small business owners are savvy enough to know that 70 percent of their search engine rankings are the result of backlinks. This is especially frustrating for small business owners who don't have the time or resources to stay current in, what...
SEO professionals, small business owners, and even so-called digital marketing consultants all have a lot of excuses about why they aren’t testing. Split testing is important. Really important. It’s the single most neglected discipline (just ahead...
However, the white elephant in the room is the group of con men who put up SEO placards, print SEO business cards, pretend to be an SEO practitioner, and take money from unsuspecting clients, who like children playing house pretend to be what they...
What advice can you offer other small business owners, marketers and creators that want to bring new consumer products to market? We discussed what’s really driving her business decisions and first crowdfunding campaign on Indiegogo.
Once operationalized, small business owners will find that launching social, local, SEO and other marketing campaigns will also get a boost by “blasting it out to the list. But small business owners do themselves a huge disservice by failing to...
While this would certainly be easier to implement than any of the existing microformats, I’m still skeptical that most business owners with websites would be able to create the file correctly and know how to add it to the root directory of their...
