To learn how to add schema location markup check out Carrie Hill's step-by-step article. If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
Small Business Social Media: 3 Tips to Get Started Content Creation Ideas for Better Business Blog Posts, Images, or Videos Why can't we look at search marketing from the perspective of encouragement?
If you're a small business, your successes are going to hinge on this person (or these people). There are three things a small business needs to think about when venturing into social media for the first time:
Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.
A few days later I found out about a business trip and decided I wanted to find a red pair of shoes. Running a promotion on LinkedIn can have good results for business-to-business (B2B) entities. It's worth a try if you have the budget, small...
Are you looking for ways to market your small business website with a limited budget? Find a niche social media site that pertains to your exact business and participate. Claim, verify, and update your Google Local Business listing.
Many small business owners have older or outdated sites. My time is better spent running my business and letting a Web site developer figure out what this mumbo jumbo means. Now in its 11th year, the only major Search Marketing Conference and Expo...
There are plenty of tools that a small business can and should use to make their limited time most productive in online marketing. Hopefully you find this list useful and get some new ideas for helping your small business SEM along.
There comes a time when every small business has to decide to expand and grow, or stay where they are and keep things simple. You can't enter into any contract or business agreement without knowing what you're getting into.
Carrie Hill will return with a new column in two weeks. Do you have Web analytics installed on your small business Web site? Once you know what you should be looking at, your online business will thrive with just a little effort.
I've heard from a lot of small business owners who think the Web site will market itself. Small business Web site owners should have Flash elements on their sites, such as footers or image slideshows, but building the whole site in Flash is a...
Awhile back, I wrote "Small Business Owners Need Twitter and LinkedIn," and Jeff Quipp wrote "Social Media Marketing for Small Business. Many small business owners know that there's benefit to be had from social networking; the challenge is not...
As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Applying some small business common sense to the topic can bring you...
Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. Many banner advertising opportunities and targeted Web site ads are available, if you have a...
As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's search ad platform and content network.
One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. Compete -- has a paid and free version, data is limited for small competitors. Quantcast -- has a paid and free version, data is...
As small business owners, we don't have time to buy one tire at a time. Let's focus on two major "points of light" to consider when you're building or overhauling your small-business Web site to be both search- and user-friendly.
In today's small business search engine marketing column, "Users and Search Engines Want the Same Things," Carrie Hill explains that, while those are two very different things, you can often serve both audiences by being smart with your Web site...
Design Best Practices for Your Small Business Web Site, Carrie Hill, Search Engine Watch The finalists have been announced in the Second Annual SEMMYs Awards recognizing the best blog posts in search marketing, social media and related areas.
Here are some ideas for testing the viability of your online business plan before you spend a bunch of money on marketing and development. I've seen business plans that included high-color artist renderings and flashy Web sites; I've seen them...
