Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Once its claimed, merge your Business Page with your Google+ Local Page
Tips to Streamline Google AdWords for Small Business – ClickZ Try one or some of these combinations in Google AdWords to find the optimal formula for small business. How can a legitimate business compete online?
Once the Wild West is tamed and everyone plays by the same playbook and rule book, the laws of business, community and life reassert themselves. Google’s drive to level the playing field will not abate as long until the complexity of its system is...
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
It’s important that business owners understand social is a broad communication medium in use by their customers. Better to be involved and seen as a supportive, inclusive business, than to ignore it and seem aloof.
Shopping behavior has changed dramatically in the last few years, yet many small- to medium-sized business haven’t changed their strategies to adjust. If you aren’t trying mobile PPC, evaluate if this is feasible for your business based on market...
Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales, conversions such as downloads, bounce rate – revenue and return.
We knew with our business friendly tax environment, low cost of living, quality of life, inexpensive housing, soon to be legalized online gaming industry, and the existing dependence on technology (plus the obvious synergy between work-life styles...
The top mobile user action for both SEO and PPC is making a phone call, so ensure your full phone number is visible at the top of the page.of mobile users call after a local business search. Small, compact content is challenging to click for mobile.
While there are definitely large brands working on the merchant platform due to their having physical locations, the merchant platform was developed by Foursquare to give small business owners a chance to interact with their customers through the...
Digital World Expo: #DWExpo in its second year, Digital World Expo is an annual conference highlighting emerging interactive and digital media channels, including social and search with in-depth workshops for attendees and new business for...
By contrast, highly targeted advertising is already a key component of the business model of operations such as Google and Facebook," the study found. Only three news sites – CNN, Yahoo News and The New York Times – out of 22 appeared to use high...
If this is a client, make sure you understand their business as much as possible. Small increases to CTR, quality scores and conversion rates can have a huge impact to a campaigns overall performance.
Add to this the low cost of housing (can we say condos for under $75,000), no employment or business taxes, and a business friendly environment, and it is starting to make a little sense isn't it? Tony Hseih's investment in JetSuite to increase...
Executive Chairman and former CEO Eric Schmidt will testify along with a number of his competitors who claim Google has hurt their business. Google is hurting small businesses. Given Expedia is represented by counsel, the purchase of ITA will no...
While these sit apart from any XML maps that are uploaded to the site, if you have more than 10 locations, you can create an XML based feed to upload to Google Places for Business. One of the first steps of a successful SEO campaign is to make sure...
Using the search query report to help comb through other keyword variations will drive additional consumer insights for your business. Advertisers should test these in a controlled way to better understand the potential impact for your business.
Social and Search: A Small Business Primer - Bing Webmaster Center Blog Bing-centric breakdown of why social is important to small businesses. Local What you may have noticed in the newsletters is that we have removed the "around the web" section...
