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  1. How to Avoid PR Disaster With a Social Media Policy

    What information about your business can employees share? What constitutes a social media "crisis" for your business? As the popularity of social media grows, brands small and large must face the fact that the people with the closest connection to...

  2. 3 Essential Qualities of Enterprise Search Marketers

    Business partners. If each team member strives to keep written and verbal communication simple, we can start to stitch together small patches of SEO success within a large, multifaceted organization because we're all speaking the same language.

  3. Facebook F8 Wrapup: Timeline, Ticker, GraphRank for Users & Marketers

    If Google+ is able to draw Facebook users over to their platform and offer benefits for businesses at the same time, they’re going to give Facebook a run for their money in the social sharing = big business economy.

  4. 9 Ways to Work with Your Client's PR Agency

    Share some of your client project experiences together to help cement the existing theoretical knowledge, putting this into a real-world business context. Once you have established a working knowledge of the activities and capabilities of your...

  5. Should Local Marketers Get Twitterpated?

    If your business is affected by trends or the above-mentioned category, then dive in. At this point yes and no; like most new/emerging platforms, it depends on your business category. Micro-blogging involves brief text-based messages that are sent...

  6. Marketing your SMB with Time & Elbow Grease

    One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. SpyFu -- gives an estimate of how much your competitors are paying for PPC, and also a brief list of organic and paid keywords...

  7. Solve Your Call Tracking Problems Now!

    If you aren't quite the size of a Chilean sea bass yet and your business more resembles the size of a stout (but proud) small-mouth bass, I'd like to draw your attention to TeleCapture. These services are nice to compare because ClickPath is for...

  8. A Tale of Two Links

    I was standing around my trade show booth at SES San Jose, minding my own business. This helps keep my name in the general business community. A small window opens for a brief moment and I get a chance to slip through.