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Small Business Big Picture

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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    A (Penguin) picture is worth a thousand words: This website, like many small business websites, had not built up a lot of natural links. My client (the small business owner) explained the situation to the vice president in detail, while I explained...

  2. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Because the picture could also represent a small business CEO who is closing a new deal before dropping her child off to day care. Mann referenced the cover of Fortune showing will.i.am as a go-to guy for Coca-Cola and other big brands, looking to...

  3. Small Business Social Media: 3 Tips to Get Started

    This picture is on the post on my website, and the content is easily pinnable. There are three things a small business needs to think about when venturing into social media for the first time: If you're a small business, your successes are going to...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The first thing to understand when attempting to build a clear picture of your visitor is what influences affect their purchase decisions. There are, of course, a plethora of different internal factors that affect our decision-making, but the key...

  5. Integrated Marketing: Why Search Needs a Large Seat at the Table

    While it makes me pout to say it, we aren't at the center of the marketing universe, we just have a large and growing role to play in the bigger picture. Discussions generally end up focusing on how the search strategy should integrate with the...

  6. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    The major motion picture studios consistently produce and distribute the most sought after and enjoyable entertainment on earth. Former Senator Chris Dodd, now the Chairman of the Motion Picture Association of America, has been one of SOPA’s most...

  7. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    The benefit of this is to isolate factors and get a clearer picture of how products or items on paginated URLs are being crawled. The next order of business is to focus on product-level URLs. Some sites may consider linking permanently from the...