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Small Business 10 Minutes

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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do. For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the search...

  3. What Does Google's Link Schemes Update Mean for Guest Posting?

    So, pretty much business as usual. No one wants their business or client to get penalized, and how to avoid penalties is a hot topic these days. If we're putting in the work to create really good content, then we need to be choosy about where the...

  4. 3 Metrics to Measure Customer Happiness on Your Website

    This type of analysis is excellent, but insufficient for a sophisticated online marketer – and even small businesses – to maximize the impact of search on their business growth. Session is typically defined as 30 minutes of no activity by the same...