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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. I like using Screaming Frog for small to medium-size websites, and DeepCrawl for larger-scale websites.

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    But what about a small business owner or a multi-location brand with hundreds of locations or more to support? Making the updates in a timely fashion is critically important for many of these businesses who need their customers to find them before...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court of appeals basically ruled that Yelp would be in the clear if it wanted to and that's bad news for small business. In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's business model is to charge for advertising space.

  4. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. If you can line up additional outreach/attention around the same theme, and let's say you get 25 links on average...

  6. How to Solicit Feedback from Prospects and Customers

    But if we're doing all the talking, we're missing a big piece of the sales and business development process: listening. I recently consulted for a food business that delivers prepared healthy meals. My wife and I are just waking up in a small bed...

  7. 14 Top-Notch Resources to Help You Become a CRO Expert

    The Small Business Guide to Conversion Rate Optimisation (Simply Business) This Simply Business resource presents a step-by-step guide to CRO in unique fashion. What's more, the case studies listed can be filtered by the business's industry and the...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. Both have an abundance of resources for anyone who has started a new business or for anyone who is...