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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    I think it's up to each retailer to realize that they're in business to make money. The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    This website, like many small business websites, had not built up a lot of natural links. My client (the small business owner) explained the situation to the vice president in detail, while I explained more about Penguin, unnatural links, etc.

  4. Landing Page Optimization: How to Identify Testing Opportunities

    It really depends on your business model. This is why every business should be testing, but not enough do. Why testing is important for your business. Rather, start small with reducing the bounce rate first, and once you make progress there, you...

  5. Google Authorship Presents Branding Opportunity for SMBs

    With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.

  6. How to Avoid PR Disaster With a Social Media Policy

    What information about your business can employees share? What constitutes a social media "crisis" for your business? As the popularity of social media grows, brands small and large must face the fact that the people with the closest connection to...

  7. The Search Agency Launches Local Search Campaign Management Platform

    They may have thousands or hundreds of thousands of small business clients, and up to now have not been able to provide a quality service," says Ben Gibson, global managing director for AdMax Local. According to Gibson, all an account manager needs...

  8. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    It does not matter if you spend $3,000 or $300,000 on a conference the key to success is how you utilize your content and assets, engage and share, and then convert business. The end result is far more sales and a far more efficient return on your...