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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    No test is too small. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. The real question is, what are the tools we can easily use that will have the...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    But what about a small business owner or a multi-location brand with hundreds of locations or more to support? It can be particularly difficult for small- to medium-sized businesses and harder yet for national-local brands, but with a centralized...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    This can often result in small tweaks that help improve the campaign over time or significant adjustments such as revamping an entire content strategy or even redesigning a website. Whether you're managing a campaign yourself, or you've hired an...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    All time estimates are averages based upon the usage of tools and for a site that is small to medium size. Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is...

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court of appeals basically ruled that Yelp would be in the clear if it wanted to and that's bad news for small business. Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in exchange for...

  6. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    To use this feature you have to have text numbers not images and add a small script to your website. More than 70 percent of mobile searchers use click-to-call when getting to your website. Do you get calls from your website that you can’t track?