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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    This can often result in small tweaks that help improve the campaign over time or significant adjustments such as revamping an entire content strategy or even redesigning a website. Whether you're managing a campaign yourself, or you've hired an...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    All time estimates are averages based upon the usage of tools and for a site that is small to medium size. Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court of appeals basically ruled that Yelp would be in the clear if it wanted to and that's bad news for small business. Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in exchange for...

  4. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    To use this feature you have to have text numbers not images and add a small script to your website. More than 70 percent of mobile searchers use click-to-call when getting to your website. Do you get calls from your website that you can’t track?

  6. How to Solicit Feedback from Prospects and Customers

    My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away from picking up our 14-year-old son from summer camp. We hope he's had a great time, but since we haven't received a...

  7. Google Analytics Helps You Filter Spider and Bot Traffic

    Toward the bottom of the options, just before Site Search Settings, you'll find a small heading for Bot Filtering with a checkbox that reads: Exclude all hits from known bots and spiders. Ever wonder how much of your traffic was actual human...