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Slippery Slope

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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    This can be a slippery slope. The best content with a boring headline that does a poor job of giving the reader a reason to click has failed. Studies have shown that up to 80 percent of readers never make it past the headline, making it at least as...

  2. How to Turn Data & Creativity Into Great Content in 3 Steps

    Data can also create a slippery slope that curbs the creativity that fuelled the content your audience engaged with in the first place. Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and big data.

  3. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Welcome to the slippery slope Google and many other search engines must navigate when creating algorithms to crawl the web. Image Credit: Simon Heseltine Designing a search engine is no easy task. Should a search engine filter content such as...

  4. Avoid These 3 Common Mistakes in Digital Media Data Analysis

    It’s a slippery slope that requires testing to measure the real impact. For example, media buyers may frequently be marketing to consumers who would have searched and/or bought anyway, without being hit with display impressions.

  5. Buy Cycle Link Building: A Content Marketing Guide for Link Strategists

    Coupons and discounts represent a slippery pricing slope. Link strategists know that promoting informative, high-utility content can earn links that drive SERP rankings. Let's look at some ways that content marketers and link builders can play...

  6. Plaxo Changes Privacy Policy, Sharing Users Info

    It is a slippery slope when companies start "sharing users information". If you use Plaxo you should have received an email from them stating they have changed their privacy policy and terms of service, the biggest of which is their decision to...

  7. UK Introducing Movie-like Website Rating System

    This initiative seems like a slippery slope. The UK government is looking in to giving websites rating similar to those used for movies, Reuters reports, and they are reaching out to the United States to get involved.