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  1. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Also, positions 8-10 combine for somewhere in the neighborhood of 4 percent of clicks (according to Slingshot SEO) to 8 percent of clicks (according to Optify). Google is now showing three less results on searches for brand names (7, rather than 10).

  2. Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued

    In their examination of enterprise-level client conversions, Slingshot SEO found that: Organic is often undervalued, Slingshot suggests, because it is nearer the top of the funnel and functions more as a research vessel.

  3. Bing Top Position Gets 9.66% CTR, Lower Total Page 1 CTR than Google [Study]

    Two months ago we reported on a study from Slingshot SEO that examined the CTR for positions 1 through 10 on Google. Now, a new study from Slingshot examines the CTR for positions 1 through 10 on Bing, and compares the user behaviors on these two...