And a 2011 study by Slingshot SEO showed the No.organic position in Google received 18.2 percent of clicks, with the second position at 10.05 percent and the third at 7.22 percent. New findings from online ad network Chitika confirm it's anything...
As a starting point.review recent CTR studies from Optify, Chitika, and Slingshot SEO. Google makes roughly 500 changes per year to its algorithm, requiring agile companies to change direction and strategy in real time.
Also, positions 8-10 combine for somewhere in the neighborhood of 4 percent of clicks (according to Slingshot SEO) to 8 percent of clicks (according to Optify). Google is now showing three less results on searches for brand names (7, rather than 10).
But the folks at Slingshot SEO did a pretty good job with their Google CTR Study analysis. "How profitable are those keywords? is a question we get asked time and again when pitching clients on the idea of expanding into new keyword verticals.
Slingshot SEO and SpyFu also threw their hats in the ring; Slingshot in an examination of a slightly larger keyword sample size and SpyFu with a historical look at Wikipedia rankings over the last five years.
Bing’s No.result on average gets just under 10 percent of clicks, while Google’s top spot accounts for just over 18 percent of clicks according to a Slingshot SEO study last year (while other search studies on click through rates have the...
In their examination of enterprise-level client conversions, Slingshot SEO found that: Organic is often undervalued, Slingshot suggests, because it is nearer the top of the funnel and functions more as a research vessel.
Two months ago we reported on a study from Slingshot SEO that examined the CTR for positions 1 through 10 on Google. Now, a new study from Slingshot examines the CTR for positions 1 through 10 on Bing, and compares the user behaviors on these two...
The study is brought to you by Slingshot SEO and MarketingSherpa. MarketingSherpa, an SEO research firm that publishes an annual benchmark report, has released its 2012 Search Marketing Benchmark Report – SEO Edition.
A new study from Slingshot SEO re-examines the value of the top position in organic ranking. One theory is that Slingshot's study of long-tail keywords – which showed a substantially lower CTR than exact matches, at just 5.8 percent for position...
