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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Notice the giant bamboo slide to no traffic on May 20 (Panda 4.0): In my previous posts about Panda, I’ve hammered one important point over and over again. User engagement is critically important. If users are showing low engagement, and yielding...

  2. Searcher Personas: A Case for User-Centric SEO

    Gather all of your sticky noting and data together, then summarize it all on one shareable, printable, visually attractive "card" (a PowerPoint slide works like a charm) for each persona. Lately, we've seen some very fascinating (though not...

  3. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Slide the button over to “Yes” and save the profile view. I was really excited to see some new information in one of my Google Analytics profiles this week. What wasn’t so exciting is that out of the approximately 20 profiles I flit between, only...

  4. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    Resembling a sort of inline image slide show, you find it in the Bing Social Sidebar for certain searches. Continuing to experiment with ways to change and improve the search experience, Bing has introduced a new experiment called Bing Boards.