SEO News

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  1. Learning to Carry Your SEO Baggage

    The directories you got listed in may seem innocuous enough to slide, but they may also be the underlying reason you’ve spent over a year under Penguin’s thumb, or is it wing? Everybody’s got baggage.

  2. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Notice the giant bamboo slide to no traffic on May 20 (Panda 4.0): In my previous posts about Panda, I’ve hammered one important point over and over again. User engagement is critically important. If users are showing low engagement, and yielding...

  4. Searcher Personas: A Case for User-Centric SEO

    Gather all of your sticky noting and data together, then summarize it all on one shareable, printable, visually attractive "card" (a PowerPoint slide works like a charm) for each persona. Lately, we've seen some very fascinating (though not...

  5. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Slide the button over to “Yes” and save the profile view. I was really excited to see some new information in one of my Google Analytics profiles this week. What wasn’t so exciting is that out of the approximately 20 profiles I flit between, only...

  6. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    Resembling a sort of inline image slide show, you find it in the Bing Social Sidebar for certain searches. Continuing to experiment with ways to change and improve the search experience, Bing has introduced a new experiment called Bing Boards.