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Skyscraper Ad

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  1. Google AdSense Expands Contextual Ad Placement Program To Small Sites

    In response, Google will deliver a banner or skyscraper-sized ad module filled containing paid listings. Google makes the pitch that its ad program should be a boon to everyone who uses the web, since the revenue will help publishers keep making...

  2. Search Engine Marketing Finally Getting Respect

    Large skyscraper-style ads are effective in building brand awareness, in comparison to banner advertising. Paid Search Engines Picking Up Slack For Depressed Online Ad Market Jupiter Media Metrix, July 30, 2001 http://www.jmm.com/xp/jmm/press/2001...