For example, if you sell organic dog toys, and you remarket to visitors who didn’t purchase on your website, your ad may follow this rough concept (for a skyscraper ad): An ad may display a keyword that is important to someone.
The root cause may be obvious in the case of text ads versus non-text ads, but we've also seen wide variations between non-text ads of different configurations -- skyscraper banners versus horizontal banners, for example.
An example dynamic skyscraper ad is visible here. ShopLocal is providing the ad content and Topix provides the local news pages on which the ads appear. Yahoo's Livesearch Added To Firefox Yahoo launched Livesearch on AllTheWeb back in May.
An example dynamic skyscraper ad is visible here. ShopLocal is providing the ad content and Topix provides the local news pages on which the ads appear. Featured posts from the Search Engine Watch blog, as well as our customary search headlines...
An example dynamic skyscraper ad is visible here. ShopLocal is providing the ad content and Topix provides the local news pages on which the ads appear. This isn't search, but it is local. ShopLocal has partnered with news aggregator Topix.net to...
We've just noticed that Google will also offer a "Wide Skyscraper" sized ad (160x600). Just a day after launching their new AdWords advertising program, Google has already has already announced a new image ad size option.
The actual presentation about the survey given as part of the IAB's road show on search also uses terms like "contextual search advertising" and calls contextual ads things like "search text leaderboard," "search text wide skyscraper" and "search...
In response, Google will deliver a banner or skyscraper-sized ad module filled containing paid listings. When we rolled out content ads a couple months ago, we had set a threshold of 20 million page views per month for web sites we'd consider for...
In response, Google will deliver a banner or skyscraper-sized ad module filled containing paid listings. Google makes the pitch that its ad program should be a boon to everyone who uses the web, since the revenue will help publishers keep making...
Next to the article you are reading about DVD players is a giant skyscraper-style ad hawking the online store of a popular electronics retailer. Instead, the company has a staff of its own media buyers who are looking for unsold inventory, such as...
Instead, the company has a staff of its own media buyers who are looking for unsold inventory, such as run-of-site banner ads and skyscraper space, that it can get for low CPM (cost per impression) prices.
Next to the article you are reading about DVD players is a giant skyscraper-style ad hawking the online store of a popular electronics retailer. Instead, the company has a staff of its own media buyers who are looking for unsold inventory, such as...
For example, paid listing service Ah-ha purchases the right hand "skyscraper" ad on AltaVista for some search terms, in order to run its own paid listings there. There's space for both of them to exist, in the ad distribution world.
Large skyscraper-style ads are effective in building brand awareness, in comparison to banner advertising. Paid Search Engines Picking Up Slack For Depressed Online Ad Market Jupiter Media Metrix, July 30, 2001 http://www.jmm.com/xp/jmm/press/2001...
