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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    How Google matches SKUs to queries. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. Immediately many compared it to last year’s enhanced campaign migration.

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    These same figures when you consider brands that have multiple organic listings jumps to 25 percent overall and jumps to 41 percent overlap (from 33 percent) with so many SKUs for their products getting listed for various keywords.

  3. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    But in the Google Catalog the annotation for all of those SKUs can be grouped. Annotations on Google Catalogs are so much more than just hyperlinks to product pages on your company’s ecommerce site. They are rich media repositories that you can use...

  4. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    Thumasathit offers solutions beyond potentially problematic reliance of top-selling SKUs, head keywords or broad match. How can marketers scale campaigns with thousands of SKUs? SES Chicago attendees walked away with bags full of swag that might...

  5. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Sellers can bid on product type, brand, prices, SKUs, and a seemingly limitless list of product attributes and groups through the AdWords login. Online merchants who aren’t ready for the switch will face some serious repercussions.

  6. Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI

    Many bid management platforms allow for complex if/then bid rules, which allow the marketer to incrementally -- and cautiously -- get more aggressive with bidding, providing certain performance criteria are met (order size, product SKUs).