This should be no different in PLAs and these products should have their own bid strategies, keyword targets, and promotional text so that profitability on these SKUs is maximized. For a retailer with thousands or tens of thousands of products, it...
But in the Google Catalog the annotation for all of those SKUs can be grouped. Annotations on Google Catalogs are so much more than just hyperlinks to product pages on your company’s ecommerce site. They are rich media repositories that you can use...
Thumasathit offers solutions beyond potentially problematic reliance of top-selling SKUs, head keywords or broad match. How can marketers scale campaigns with thousands of SKUs? SES Chicago attendees walked away with bags full of swag that might...
Make campaigns based on those brands, categories and SKUs. Although you can’t identify seasonal items in Analytics like you can sold SKUs, you likely have an idea of what converts well during Q4. To do this, you’ll want to look at a sold SKUs...
Sellers can bid on product type, brand, prices, SKUs, and a seemingly limitless list of product attributes and groups through the AdWords login. Online merchants who aren’t ready for the switch will face some serious repercussions.
They ignored the lower performing products and spent more time and money on products with higher performing SKUs. Basically, with millions upon millions of SKUs to analyze, Best Buy adopted a policy of locating the SKUs of the products that were...
The Amazon-styled business has placed the "want" and "own" buttons next to each of its thousands of SKUs. A limited number of Facebook advertisers are testing what appears to be the next iteration of Sponsored Stories.
It's a year later, and I can't even tell you if it's fixed or not because we were forced to switch all the SKUs over to roman numerals in order to avoid the problem. We found this out the hard way and had to redo all the numerical SKUs with Roman...
Each keyword can drive sales for multiple SKUs, and, conversely, each SKU can have purchases influenced by more than one keyword. With RPC optimization, you automatically take into consideration all of the key factors – conversion rate, average...
Again, using retail as the example, it’s common to find businesses selling tens of thousands of SKUs, each with a dedicated page on their site. On-site optimization has long been a cornerstone in any organic search effort.
This problem is most acute on enterprise-level websites with hundreds of thousands of unique product SKUs. Large, complex websites often face a challenging scenario: getting product-level (or item-level) URLs to rank.
The company knows which items sell best and feeds those SKUs to a list that triggers the badge display. That list includes everything from evangelist to long tail, fat head, and socializing. If you're into conversion rate optimization you may want...
Many bid management platforms allow for complex if/then bid rules, which allow the marketer to incrementally -- and cautiously -- get more aggressive with bidding, providing certain performance criteria are met (order size, product SKUs).
If you take all of their SKUs/PLUs -- normally known as the item number -- will you rank in the search engines? Q4 makes or breaks the success of online retail. Yet many companies don't realize how important the holidays are for SEO.
How many individual product SKUs are covered? Frucall, a mobile shopping comparison service, launched in beta last week. There's already been some good coverage. I've tested Frucall for books and electronics and found the system fairly easy to use...
Become also offers a number of search refinement and suggestion tools that makes it easy to wade your way through the often complex morass of model numbers, SKUs and other cryptic product naming conventions.
Become.com has a number of behind-the-scenes technologies that are helpful, such as a shopping-specific spell check feature that uses a dictionary including product and brand names, model numbers, SKUs and other information missing from standard...
Dealtime Offers Merchants Lower Minimum Bids Across All Product Categories And Launches Sku Volume Discount DealTime, the shopping search engine, today announced that it has lowered the minimum bids for merchants to list on DealTime and launched a...
