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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    SKU Level Reporting With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the interface and via their API. Previously this was only available in analytics or campaign management tools that were...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Create a paid search campaign that includes the product name, SKU, manufacturer number, etc.as target keywords that drives to the promo page. The climbing popularity of consumer showrooming – checking prices and product information while shopping...

  3. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Annotation Text s Google Shopping Feed each color/size combination of the item might be listed individually under its own SKU. In a grouped annotation featuring iterations of the same product, the publisher can limit the full description to the...