Creating an ad group for every product you have, or using a whole SKU ad group break out, isn't a good idea. With ad groups for each product in your data feed (an ad group per product SKU). For example, here are five tips from a great Google...
This is simple to execute on within the AdWords interface, just create Product Targets for each individual SKU that you'd like to merchandise separately from the others. PLAs are hot! We’ve been hearing that consistently since Google Shopping...
Annotation Text s Google Shopping Feed each color/size combination of the item might be listed individually under its own SKU. In a grouped annotation featuring iterations of the same product, the publisher can limit the full description to the...
To do this, you’ll want to look at a sold SKUs report, which you can access through Conversions> Ecommerce> Product Performance> Product SKU: Following the October Google Shopping transition, more than 100,000 retailers have stuck around to play in...
Ideally, you have access to the gross margin for each individual SKU. It’s not as precise updating actions with SKU-level gross margin, but it can very effective with a lot less effort. To do this effectively, it’s also important to bring in SKU...
The SKU and the item number listed are Best Buy’s own internal numbers and not the numbers listed on the consumer’s battery. The mantra, "check the statistics before you act" is repeated ad nauseam by SEM professionals, but what statistics are they...
Depending on the nature of your products and the amount of SKU's you have, SEO based keyword research strategy will vary dramatically. However, let's assume that a given site has a couple hundred or couple thousand SKU's, there are several things...
In theory, you should be able to look up an item by SKU and find it easily. You notice in that photo, the lower two highlighted areas show the number 5 and the SKU at the top doesn't? When Xstreet changed over to Marketplace, one of the new editing...
Each keyword can drive sales for multiple SKUs, and, conversely, each SKU can have purchases influenced by more than one keyword. As we near the beginning of Q4, retailers are gearing up for what they hope will be a big holiday season.
Moving through torso to long tail and SKU-level terms, you’ll find the volume begins to thin out as the conversion rate increases. The world of organic search has evolved dramatically over the past 10 years, as has the search engines results page...
Forces retailers in certain categories to SKU up on product comparison pages But with Google's push to have items SKU up on comparison pages, it will be interesting to see how Google uses and weighs the additional pictures in their algorithm.
For example, if the product SKU is in a list called "new" then the "new" badge is floated over the product image whenever it's displayed. That list includes everything from evangelist to long tail, fat head, and socializing.
That means SKU level margin. "The Google Tax: The High Price of Free Search Marketing Tools," outlined some of the opportunity costs associated with common PPC techniques and tools, including: Targeting CPA vs.
Do you have a higher SKU count than your competition? However, focusing only on the bidding aspects of a solution, rather than the overall management technology, may be reducing your company's search growth.
My item landing pages use the sku info to automatically fill in the metas. JoshuaPalau Observations from SES San Jose SEW EXPERTS: OUTSOURCED The world of search is getting more mature and continues to have tremendous importance.
My item landing pages use the sku info to automatically fill in the metas. SageLewis Promotions Come in All Shapes, Sizes, and Colors SEW EXPERTS: PROMOTION & LINK BUILDING We often think of promotions as giving something away or getting people to...
My item landing pages use the sku info to automatically fill in the metas. Is Google Caffeine Faster? By Bill Hartzer Google Caffeine appears to be faster than "old Google", but the other changes that have been made to Google Caffeine are not...
My item landing pages use the sku info to automatically fill in the metas. EricEnge The 60 Minute SEO Site Audit SEW EXPERTS: ORGANIC SEO Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one...
My item landing pages use the sku info to automatically fill in the metas. ErikQualman Social Media: Fad or Revolution? SEW EXPERTS: SOCIAL MEDIA MARKETING Is social media a fad or the biggest shift since the Industrial Revolution?
For example, the title showing is often along the lines of "Brand.com – Home", or worse even Product SKU #, and the description is pulled from the only visible text on the page: from the footer links at the bottom.
