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  1. SearchDay | Don't Ignore Your Sitemap!

    My church recently held a job fair/job finding skills forum. Do you know which method your agency is using? Is Every SEO, SEM, PPC Professional Employed? Don't Ignore Your Sitemap! SEW EXPERTS: LITTLE BIZ Many sites have underutilized sitemap pages.

  2. Agency Leadership -- Imparting Your Vision

    When I started my agency, I looked for ways to acquire leadership skills. And, in many cases, they don't have the skills to make this transition. In many ways, you're also a leadership mentor, helping others to develop similar skills.

  3. Recruiting the Right People for Your SEM - Part 2

    Initial phone interviews help keep costs down and give you an opportunity to quickly determine the candidate's communications skills, their industry knowledge, and their personality. In my last column I looked at beginning the hiring process for...

  4. All SEOs Are Living With Adult ADD

    So, if you're staffing an SEO department, you might want to blend the necessary skills of a smart SEO (such as strategy, insight into which tactics should be explored, staying engaged with the latest trends and testing various methodologies, tools...

  5. Search Headlines & Links: March 3, 2008

    The research skills killer, Information World Review Ad agencies should slide on down to SES New YorkWhether you work at one of the top 10 ad agencies on Madison Avenue, or you head up an Internet advertising agency in Silicon Alley, you folks...

  6. Highlights from the SEW Blog: February 25-29, 2008

    The research skills killer, Information World Review SEMPO Running Agency Salary SurveyHaving successfully completed an in-house search marketers' salary survey, the Search Engine Marketing Professional Organization is conducting an online salary...