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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills. SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Thirty percent of large companies and 24 percent of agencies are unable to adequately distinguish between individuals with the right skills, and those without. Traditional marketing departments and agencies are throwing staff in the digital world...

  3. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    The hiring process was fraught with issues: misrepresentation of skills, unreliable people, laziness, time wasters, and the list goes on. If you're a small business owner or CEO of a growing company and require great talent, look no further than...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Drive Your SEO Skills Forward at SES Chicago 2013: What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO We will, instead, rely on Search Traffic to Pages versus detailed Keyword data to guide our organic search tactics.

  5. Dissecting Moz's 2013 Search Engine Ranking Factors

    Moz CEO and founder Rand Fishkin, like the rest of us, has surely noticed that the reading comprehension skills demonstrated by a lot of netizens is less than exemplary. Odds are that it's more accurate in some areas than in others, but that's the...

  6. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Soft Skills are More Important Than Hard Skills The reason for this is that soft skills are harder to learn and require a more nuanced form of learning. Anyone can learn hard skills with the right amount of dedication, perseverance and possibly, cash.

  7. How to Write Great Content: Because Awesome Content Won't Write Itself...

    You can also talk your audience via Business Conversations that happen on LinkedIn, by identifying the skills and expertise important to a particular industry. You know what's probably really unhelpful for a client or business owner?

  8. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    It was an interesting job that required analytical and negotiation skills, proactivity, and cross functional stakeholder management. How have some of the skills from your pre-Google days translated into your role at Google?

  9. How to Deal With Search Marketing Burnout

    You many not always need to start at the bottom either, because many skills can transfer, and just be applied in new ways. Burnout is simply part of the business plan for some companies. As a 12-year veteran in the search industry, there have been...