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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Visual Website Optimizer is a testing tool that requires minimal coding skills and can give you powerful data to help you make decisions, like what you should have on your homepage. If you have some coding skills, you can even edit any breaks...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    While not every UX designer possesses all of the following skills, the more that they have, the better they are. I truly believe that most new UX designers are not intentionally trying to deceive, that they truly want to become successful UX...

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    For all of those reasons and more, brands need qualified skills sets on a team when implementing mobile. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and new data coming from the company shows that 27 percent...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Within "the context of the cloud" – further integration of skills, channels, and technology is on the horizon and the sky is the limit! This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills. Where do we get our data? And, "How do we further our marketing careers? The survey report, released this week, touches on...