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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the dark to your target audience. More and more clients are beginning to understand the benefits of content...

  2. Google Blocks Child Abuse Images on 100,000 Search Terms

    In addition to efforts from Google and Microsoft, the Internet Watch Foundation has been given a £1.5 million funding boost in order to hire more skilled analysts to seek out child abuse sites. Google will block more than 100,000 unique search...

  3. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    The less skilled stood out like sore thumbs. Skilled copywriters could get their point across to both in an unobtrusive fashion. There was a time when web copy written primarily for users or for search engines was quite a bit different.

  4. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    A nexialist was able to see the connections between different disciplines that others could not see, was skilled in conflict resolution and had an uncanny ability to get people to solve complex problems and work together for the common good.

  5. Conflicting PPC Trends: What They Mean & How to Fix Them

    But as a skilled PPC professional, it's your job to make sense out of nonsense sometimes. These polarizing trends often occur with stats that should be parallel or at least trending similarly. As disturbing as this discrepancy may be, it can also...

  6. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    But however skilled they are at their existing trade, there are always new monetization opportunities, and they are wisely turning to the Digital Endcap as an avenue for growth. The holiday retail season is upon us and once again billions of...