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Skill

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. This is just one example of why sleuthing is a critical skill of managing PPC accounts. PPC managers have to do exactly this when analyzing...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    Have a controversial blog post from last year that really got under people's skill? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own needs go unmet.

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  4. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    There's a demand for folks that have that skill set," he said. The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed that the average salary for search professionals decreased from $75,543 to $68,600.