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Ski Resorts

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  1. You Can't (NOT) Afford to Invest in SEM Analytics

    Before the Summit event in Salt Lake City, I sat down with Chris Zaharias, Omniture's resident SEM guru, to talk about a recently released case study in which Intrawest Ski Resorts boasts about doubling their return on ad spend (ROAS) while...

  2. 59% of Small Businesses Don't Do Paid Search Marketing

    None of the resorts are great at optimizing organically either. Not a single resort conducts a paid search campaign "ski North Carolina" on Live Search, Yahoo or Google. The first ski resort appears at number 3 in the natural results for both Live...

  3. Keynote speakers posted for Search Engine Strategies Chicago

    For example, Siliconslopes.com is sending out thousands of promotional posters this year that depict the Silicon Slopes running along the Wasatch Mountains from Logan to Provo, listing an array of high-tech companies with operations here, as well...